An accounting website that qualifies clients before the first call.
Presora builds a website for accounting, bookkeeping and advisory firms that makes clear who you work with, what you do for them and how to start. Prospects book a discovery call, and every enquiry is tracked from first contact to signed engagement.
The problem
What accountants lose online without noticing.
Every firm's website says the same thing
"Trusted advisors committed to excellence." A freelancer, a restaurant owner and a growing startup can't tell from that whether you understand their situation, so they pick on price.Tax season buries the new enquiries
In the months you're busiest, new prospects email asking whether you take on clients like them. Replies slip by days, and the ones who wanted help now find someone else.Discovery calls with the wrong prospects
You spend thirty minutes learning that someone needs a service you don't offer or a budget you can't meet. A few honest questions before the call would have saved both of you the time.
Example site
A accountant site Presora designed. Yours is written from your answers.
The business below is a fictional example, so you can see the design, layout and pages a accountant gets. Your site uses your name, services, area and brand colour.
Open the full example ↗Your site
The pages a accountant site needs.
Home
Names the clients you serve best, what changes for them when they work with you and a button to book a discovery call.
Services
Bookkeeping, tax preparation, payroll and advisory explained in plain English, including what's included and what isn't.
Who we work with
Sections for the client types you specialize in, so a prospect immediately sees whether you're a fit.
How we work and pricing
Your engagement process and how fees are set, whether fixed monthly, per return or by quote. This filters out mismatched prospects early.
Book a discovery call
A short intake form plus a calendar of the slots you reserve for new client calls.
About the team
Credentials and backgrounds of the people who'll handle the work, which matters in a profession built on trust.
The chatbot
Answers customers while you work.
Do you work with freelancers and sole proprietors?
Yes, self-employed clients are one of the groups we work with most. The Who we work with page explains what we typically handle. Want me to book you a discovery call?
I'm behind on my tax returns. Can you help?
That's a common reason people get in touch. The specifics depend on your situation, so the best step is a discovery call. If you share your name, email and a short summary, I'll pass it to the team.
What do your services cost?
Our pricing page explains how fees are set for each service. For an exact figure the team needs to understand your situation, which is what the free discovery call is for.
Example answers. Your chatbot answers from your own business information. How the chatbot works
What Presora sets up
Everything around the website, already connected.
Discovery calls in reserved slots
Set aside specific hours for new client calls, choose the call length and notice period, and mark filing deadlines as busy days so nobody books into them.Intake that asks the qualifying questions
A callback or consultation form asks for business type, services needed and current situation. Every submission lands in one leads inbox with a notification.From prospect to engaged client
Track prospects through stages like discovery call, proposal sent and onboarding. Tag clients by service, set follow-up tasks with email reminders and import your existing client list from CSV.First answers, without advice
The chatbot answers questions about your services, client types, process and fees from the information you provide, and hands each conversation to your team with the visitor's details.Firm email on your domain
Give each team member an address with a full inbox, labels and forwarding rules, on your own domain once it's connected.Onboarding steps that don't get skipped
When a prospect moves to engaged, an automation can draft a welcome email, add a note to their record and create the onboarding tasks your team follows.
Questions
Straight answers.
Will the chatbot give clients tax advice?
It answers from the information you give it about your firm, services, process and fees. For anything specific to a person's situation, it collects their details and hands the conversation to you.
Can clients upload documents through the site?
Presora isn't a document portal. Keep using your existing client portal for files and link to it from your new site.
Can we import our current client list?
Yes. The CRM on Growth and above supports CSV import and export, so you can bring contacts from a spreadsheet or another system.
Can each accountant have their own email address?
Growth includes 5 email addresses and Enterprise 25, on your own domain once it's connected.
What does Presora cost?
Presora is free during the private beta. After launch, Essentials is $20 a month billed annually, Growth is $100 a month billed annually, Enterprise is priced with you on a call. Monthly billing is also available.
Other industries
- Websites for gyms
- Websites for personal trainers
- Websites for restaurants
- Websites for bars
- Websites for plumbers
- Websites for landscapers
- Websites for florists
- Websites for dentists
- Websites for hair salons
- Websites for photographers
- Websites for agencies
- Websites for cleaning services
- Websites for guesthouses
- Websites for shops
- Websites for clothing brands
- Websites for custom print shops
Your accountant website, live by tomorrow.
Answer a few questions about your business and Presora drafts the whole site, with the chatbot, forms and booking wired in. Or talk it through with the founders first.